Our Vision

To inspire and pioneer disruptive innovation in the energy value chain.

We embrace the challenges along the way to the energy transition, as we discover how much there is to improve, disrupt, and reorchestrate. Fueled by passion and desire, we aim high to become the leading energy services provider in Turkey and around the globe.

Our History

Established by energy professionals of 35 years of experience,


Pure aims to become a leading next-generation energy company.




While filling the gap between institutional and flexible, rooted and

modernist, we've positioned as a balancing body, "a pure dot" 

between local approach and corporate thinking.

  • Established Pure Energy.


    Trading License obtained.


    "Turkish Power Market Outlook Report" prepared

    on behalf of the ETD for the Ministry of Energy. 


    Started the first real-time Virtual Power Plant business in Turkey.

  • Consultancy to Georgian Government on “Energy Market Design”.


    Advisory to one of the Big-4 Consultant in Japan on VPP market design.

    Provided owner’s engineering services to a European utility for its solar projects in the EU.

    Started a strategic partnership with one of the biggest German energy companies for developing market access strategies in Turkey.

    Commissioned our own power plant (Solar, 4.27 MWp) in Turkey.

  • 350 + MW

  • Established Pure Energy GmbH to Expand Operations in Germany and Europe.


    Started owner’s engineering services to Coca-Cola for its solar projects in MENA.

    Started providing advisory to the biggest oil and gas investor in Turkey for their M&A project and establishment of new energy services business line.

    Signed a 10-year contract with the biggest tech company in the world for the Environmental Attributes (EA) of a solar power plant.

  • 1400 + MW

  • Market Leader in Turkish Intraday Power Exchange



    Pure Energy became the market leader in the Turkish Intraday Market with an average of 9% market share.

  • Market Leader

  • Market Leader in Turkish Intraday Power Exchange

  • Undertaking Operations in Germany - Starting Operations in EPEX and NordPool

    In Turkey:

    ca.2500MW of energy under Pure Portfolio Management,

    Originating a ten year corporate renewable PPA in Turkey,

    First TL-based renewable PPA with a merchant power plant,

    Physical cross-border transactions with Georgia,

    Closing a large scale Renewable Portfolio M&A as Buyer-side Advisor

    Digital retail pilot execution in partnership with a global telecommunications operator,

    First I-REC transactions


    In Germany:

    ca. 1350 MW of wind energy under Pure Portfolio Management

    First fixed-price short term PPAs

  • First Power Purchase Agreements (PPA) in Germany


    Supplying 100% renewable electricity to one of the biggest municipalities in Turkey

    Development of a full-fledge Customer Dashboard on portfolio management,

    First USD-based Renewable PPA with a merchant power plant,

    Closing a major distribution M&A deal as Seller-side Market Advisor

    First Guarantees of Origin (GO) transactions in Germany,

    ca.500 MW of wind PPAs in Germany,

What Is Next?

Expansion of Virtual Power Plant Business Into New Markets

Undertaking the balancing of ca.1350MW Pure Renewable Portfolio in Germany.

Exploring potential new markets such as the UK, South Korea, India and Japan.

Developing Complimentary / Innovative Businesses Around the VPP

Aggregation of demand side energy management to the portfolio.

Cooperation with a global telecom operator for digital retail business.

Expansion of renewable energy credit business lead and entry into corporate renewable PPA business.


Expansion of renewable energy credit business lead and entry into corporate renewable PPA business

Our Values


Trust and sustainability can only be built through transparency.