Digital Energy Management - Virtual Power Plant

The problem is quite simple: The intermittent nature of renewables and consequent imbalances in power generation.

The solution however, is a little more complicated: Efficient management of renewable portfolios is an essential requirement for power producers to prevent colossal economic losses and fines. Pure Digital Energy Management brings the most powerful and effective tools together, and operates within transparent and efficient business models based on mutual gains. Portfolios managed by PURE VPP (Virtual Power Plant) maintain sustainable, long-term competitive income, and investors do have a full-fledged understanding of its' commercial results once inside.

In Pure, our management expertise, accurate forecasts of imbalances and trading the differences with powerful algorithms create reliable signals for the Transmission System Operators (TSO) who are the masterminds of the challenging task of supply security. Therefore, the benefit of Pure Digital Energy Management is not only commercial but also technical - as in, keeping the lights on and integrating the renewables into the grid!


Please drop us a line to to arrange an exchange of views meeting. We're looking forward to getting to know you, to learn from each other and to offer our services.

  • Pure Renewable Portfolio Management - "No Fossil Fuel Allowed!"
  • Aggregation of Supply & Demand sides
  • Shipshaped and agile business models,
  • Neutral distance to all assets in the portfolio.

Energy & Climate Products Trading and Origination

Pure Energy is a prudent, structured and experienced power trader focused on innovative business models in renewable energy and climate products.

As a licensed power trader, Pure Energy is pleased to reflect the challenges of the new energy era dominated by renewable assets.

Our activities include: 

  • Wholesale Power Trading
  • Futures/Forward Trading 
  • Cross–Border Trading
  • Power Purchase Agreements
  • Renewable PPAs
  • Trading of Renewable Energy Credits (EACs, GOs, RECs, I-RECs and Custom)

Hands-On Advisory

We approach the advisory space in a very unconventional, yet very pragmatic manner. We present a crystal-clear, unbiased view to the decision makers as we value the time and effort of our counterparts. Combining our international experience and applying it to the local markets is a key success factor in all our advisory business.

Our philosophy is not establishing a client-consultant relationship, but rather forming an engaged team working towards exactly the same targets. In brief, we do not like disclaimers and power point timesavers, but we are into real execution of processes. 

Our advisory services include;

  • Energy M&A Advisory
  • Asset Optimization
  • Market Access
  • Trading Floor Set-Up and Strategies
  • Trade Life-Cycle Design
  • Renewable Energy Investments
  • Market Design Assignments for Public Authorities
  • Energy Value Chain and Market Design
  • Overseas Operations and Cross-Border Trading
  • Market and System/Mandate/Workflow Designs